Learn Basic HTML for marketing your business

Marketing Your Business
HTML

Hypertext Markup language is a code used to tag text files to achieve font,colour, graphic and hyperlink effects on websites and blogs. It is easy to learn and can enhance marketing your business when used in the right way you do not need any special tools , however an editor such as EditPlus can ensure you produce clean code.

Many people make a mistake with HTML by trying to produce pages in WordPress but this produces a lot of redundant code, others try try to use too many features and colours. when using HTML for marketing your business you need to keep it plain and simple. there are half a dozen or so simple codes;
< b> < /b> around a word or phrase for Bold
< i> < /i> around a word or phrase for Italic
< u>< /u> around a word or phrase for Underline
< p> To start a new Paragraph

< a href="http://davidogden.org"> link test here < /a> Link to David Ogden

When using the codes above omit the leading spaces. The above HTML codes are quite sufficient to create good looking blog posts and emails.

When it comes to websites you may need to use a few more commands say to insert the odd graphic

< img src="https://www.google.com/intl/en_com/images/srpr/logo3w.png" width="120" height="32" border="0" alt="Google Logo">

note the alt tag is a description shown if image is not displayed and should used to pass a keyword about the picture to search engine spiders.

Now if you wanted to add a hyperlink to your image you can use the following code.
< a href="http://google.com">< img src="https://www.google.com/intl/en_com/images/srpr/logo3w.png" width="120" height="32" border="0" alt="Google Logo">
Again omit the leading spaces in front of a and img for code to work.

I have also produced a new video on http://trainingvideos.davidogden.org which covers some further examples.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
Philippines Better Home Based Business   Sell Your House FSBO

Marketing Your Business

Marketing Your Business
email marketing

Email marketing used to be a good way to market your business, but now due to the influx of scammers and spammers its is largely ineffective, unless first contact is made my some others means.

Many people wonder why it is that when they use an email blaster they get no response and the answer actually often lies in the message they are sending out, if all you are sending is an advert for your latest get rich quick scheme, the first stumbling block is the various spam traps which will be searching for spam content.

The best emails are those sent out in plain text but people often insist in adding banners and photos, which to be honest and no place in emails, especially with the growing trend of small mobile devices, which cannot display them and often cost the user money due to data fees.

Yes people want information, which may answer questions or expand on the use of your product or service but they do not want to be pressurised to buy, with special gimmicks.

Do not keep loading the same boring business marketing message in your email its big turn off.

So how do you run a successful marketing campaign for your business, well the first thing to do is to start building a rapport with the client and discover what it is that they want that you can provide. The best way to do this is some form of contact form, which needs to include a telephone contact number.

The next step is to call them and have a conversation with them about them, not about your business, take in what they have to say and then you can email them, even adding them as a subscriber to a suitable autoresponder. If they like what you send them they will become a subscriber for life. If not move on.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
Philippines Better Home Based Business   Sell Your House FSBO

Marketing Your Business

Marketing Your Business
Titles

Today Butch Hamilton Veretekk's Director of Marketing introduced, the correct use of titles when marketing your business online, during his weekly webinar.

Titles are a very important area for SEO and many people fail to use them correctly. A title needs to always include your keyword and not something like "Special Offer" so as you can see on this post the title is marketing your business.

Now if you have a Blog, it is not unusual for many of the posts the carry the same titles as the keywords you are chasing down and there is nothing wrong with this because the search engine spiders will use your title as they index your posts, so that eventually you will begin to dominate your chosen keyword or keyword phrase.

Titles form a part of the keyword flow of information that you present to search engine robots, starting with the title of the website or blog and flowing via the posts into the content itself which will add information about a particular keyword.

Links coming into your site also need to carry keyword titles which will add more authority to your site especially when they come from sites with low Alexa ranking about the subject of your keywords. Here again people reduce the effectiveness of their sites by linking from sites totally off subject. I will only link from a site where I have added substantial information, that a reader and more importantly a search engine robot can follow to gather more information.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Marketing your business

Marketing Your Business
Unique Mentoring Offer

Today saw the launch of the the Warriors Training course, run by Butch Hamilton the Marketing Director of Veretekk. This was the first time that members of the general public had access to mentoring from Butch who is a master of Internet Marketing.

The mentoring session today demonstrated just how to use the Google search engine to obtain more information about a particular company or site, as well as using Alex.com to provide more enhanced information.

Many people talk about back links being an important factor regarding search engine results and you can do a quick check by using the link feature in a Google search box such as links:davidogden.org Fascinating insights on what you can discover about any website, business or person. The session was recorded and I highly recommend watching in to learn how to market your business.

You can catch up with the details by registering at http://thewarriortrainingcourse.com/ If you have any questions please feel free to contact me

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Marketing your Business

Selling you property can be a very time consuming business if you do not get it right and many people prefer to use an Agent or Realtor to save them the time and effort, however there is always the question arising are they value for money. More people are now turning to the Internet and placing their own adverts on classified sites. Where their adverts may be hidden amongst other categories, now I have been marketing on line for many years and know that placing classified ads online just does not bring results.

You need to to have your property information on a site specialising in properties. When I sold my property in Malaysia, I actually built and promoted a website solely to sell my condominium and it worked my property appeared in top search engine results and was sold in a month. compare that with a friend of mine who's apartment in the same condominium which was been marketed by an estate agent and also by his own online placing of classifieds which took over a year to sell.

Not only did mine sell quicker but I got a higher price and saved some 10% in agents fees. Now building a website just to sell one property is not feasible for most people, so the next best thing is to find a property marketing site site which has clients searching for properties.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Sell my House

Marketing Your Business

Today is a departure from my usual tips, as I discovered new company with a unique marketing plan which not only can save people money when moving house but can also be turned into a business. The worlds finances are still in dire strakes and many people are struggling to sell houses to reduce their debt burden. The problem is there are few buyers and the costs of moving house can mount up quickly. I should know having moved house earlier this year.

• The company provides a free listing for all sellers and if the property is not sold in 12 weeks pay the seller a small weekly compensation until sold.
• Buyers are also encouraged to use the service and will have legal fees and survey paid plus 50% of removals costs.

That is a win win situation for both parties, but how can they afford all this, the answer is advertising, you see moving home incurs many ancillary costs and companies are only to keen to keen to have advertising on high traffic sites listed in Alexa. On top of which they have a number of international investors.

So now what of the business side, well interested parties can buy a franchise for a particular area and earn commissions on all sales in that area, in addition they can earn money from sub affiliates either in their area or from anywhere in the world. Now I think they have all angles covered and we will have to see how everything pans out, The only thing I do not like is the early starter Guarantees, which sound a bit get rich quick, but I can understand this is needed in order to get the all areas covered as soon as possible and the guarantees will not last forever.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Top SEO Results Tool

Top SEO Results Tips
Marketing your Business

Today I was speaking with a gentleman, who signed up to use one of my marketing tools and I asked him how his business was doing and he replied that he had been working online for about a year but was having trouble getting traffic and had made no sales. I discovered he was selling Quickbank products, on delving a little deeper it turned it turned out that one of the products was a traffic generator which seemed ironic. I asked him if he used any of the products himself and he said an emphatic NO.

One basic point about marketing your business online or offline is you must know your product. Relying on the sales literature which hundreds if not thousands of other people are using just is not good enough. You need to be able to provide your unique insight, which is why some people are more successful than others.

Far too many people think that to earn money online all they have to do is post a few adverts directing people to an affiliate page and the money will come rolling in, if this was so we would all be millionaires. The way you earn money on or offline follows the same formulae Time + Effort = Money or to put it another way you earn money from the time and effort you put into your business. A traditional business needs start up capital as it is very difficult to run a business if you have no seed capital to get you going.

The cost of setting up an Internet business is much lower, but it is not free despite the many free offers you may see, to make money you need to invest money and put in time and effort to earn more.

The basic advice I gave to this Gentleman was to go back to the drawing board and find a product or service that interested him, or he had knowledge about, research this niche for money earning product and keywords and then build a blog to include a lead capture box and to provide updated information about his niche on a daily basis with links to his business sales page.

David Ogden
Internet Marketing Mentor
Helping People Help Themselves
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8